01.13.2009 12:20 PM
NBA All-Star Game Coming to 80 Theaters in 3D HD
This February, the public across the US can finally get a taste of a live, high-definition 3D sport event on a giant screen.

After test-runs to exclusive audiences, the NBA, teaming with Turner Sports and Cinedigm Cinema Corp., will show "NBA All-Star Saturday Night" on as many as 160 screens nationwide Feb 14. It's the latest step by the programmer and the league to explore new venues and revenue streams for the sport. The game will also run on cable channel TNT.

The event will be shown at Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase and UltraStar Cinema locations in 35 states.

The NBA has done this before, starting with special viewing parties for the 2007 All-Star event, the first such live 3D HD transmission. The league followed with the first public showing of the technology with Game 2 of The Finals in 2007, on four 60-foot screens in the Quicken Loans Arena in Cleveland. In the 2007-2008 season the Dallas Mavericks—owned by HDNet owner Mark Cuban—produced and delivered the first live 3D HD sporting event to a motion picture theater.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Conference Updates
Discover TV Technology