Originally featured on BroadcastEngineering.com
NASCAR, DIRECTV strike deal to let viewers ride shotgun

DIRECTV will produce a world’s first for NASCAR fans by letting them ride shotgun with their favorite drivers through a new TV service called “NASCAR HOTPASS only on DIRECTV.”

DIRECTV and NASCAR earlier this month signed a three-year deal to offer the service exclusively to DIRECTV customers.

Each week during the 2007 NASCAR NEXTEL Cup Series, NASCAR HOTPASS will put race fans behind the wheel, in the pits and around the track with their favorite NASCAR drivers and teams by offering five fully produced channels allowing fans to follow five different drivers from the green to the checkered flag during every race.

A team of 70 professionals with sports broadcast experience will bring NASCAR HOTPASS to life each week.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Friday 3:00PM
Google Debuts Android TV
“We’re simply giving TV the same level of attention that phones and tablets have traditionally enjoyed.” ~ David Burke, Google

Featured Articles
Discover TV Technology