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12.22.2006
Originally featured on BroadcastEngineering.com
NASCAR, DIRECTV strike deal to let viewers ride shotgun

DIRECTV will produce a world’s first for NASCAR fans by letting them ride shotgun with their favorite drivers through a new TV service called “NASCAR HOTPASS only on DIRECTV.”

DIRECTV and NASCAR earlier this month signed a three-year deal to offer the service exclusively to DIRECTV customers.

Each week during the 2007 NASCAR NEXTEL Cup Series, NASCAR HOTPASS will put race fans behind the wheel, in the pits and around the track with their favorite NASCAR drivers and teams by offering five fully produced channels allowing fans to follow five different drivers from the green to the checkered flag during every race.

A team of 70 professionals with sports broadcast experience will bring NASCAR HOTPASS to life each week.


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