04.12.2007 04:35 PM
NABEF selects KMOV-TV for service award

KMOV-TV, the Belo-owned CBS affiliate in St. Louis, has won the National Association of Broadcasters Education Foundation (NABEF) 2007 Service to America Partnership Award, the highest public service honor given in the broadcast TV industry.

The award honors TV stations that demonstrate an ongoing commitment to public service in their local communities.

KMOV was recognized for its partnership with Variety, the Children's Charity of St. Louis, for donating airtime to raise funds for children with physical and mental disabilities in the greater St. Louis area.

Since the partnership began 20 years ago, KMOV's support has helped raise more than $48 million for the program. In 2006, the partnership was reinvented, and in addition to traditional programming, a two-hour primetime special entitled "For the Love of the Kids" aired. This component was the heart of the entry and helped to generate a record amount of contributions totaling $3.4 million.

KMOV will receive the award June 11 at a ceremony in Washington, D.C.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Conference Updates
Discover TV Technology