04.15.2009 11:30 AM
NAB Show to devote day to alternate reality, video gaming

The NAB Show is branching out into the realm of video games by devoting a day to the convention’s first-ever focus on console and PC video games and alternate reality entertainment.

Designated "Alternate Reality and Video Game Day," Thursday, April 23, will include sessions featuring leaders from the gaming and entertainment arena who will participate in discussions and keynotes.

The day’s game-related program includes:

  • Jane McGonigal: Game Theory for Real Life” — Forecaster Jane McGonigal, former lead designer for 42 Entertainment, has deployed games in more than 20 countries, including "I Love Bees," a viral marketing game for Halo 2.
  • Alternate Reality Games: Telling Stories from the New Frontier” —Moderator Ben Seth Hurst of The Opportunity Management Company will guide a panel of industry leaders, including McGonigal; Nathan Mayfield, co-founder and chief creative officer of Hoodlum; Christopher Sandberg; CEO and founder of companyP; Ruben Steiger, CEO of Millions of Us; and Matt Wolf, founder of D20. The panel will explore how technology, distribution, content and social behavior intersect.
  • Games: Top 5 Trends Revolutionizing Entertainment Today” —The video game industry is poised to double in sales from $32 billion in 2005 to nearly $70 billion in 2011 by some estimates. Video game industry veteran Dale Strang will host a session focusing on the growth opportunities in the marketplace. Panelists include Reto Bodmer, CEO of Evolved Games (producers of the upcoming "Terminator Salvation"), and Glen Schoefield, VP and general manager of Electronic Arts' Redwood Shores studio.
  • AFI Digital Content Lab: Game and TV Collaborations” —Presented by the American Film Institute and moderated by Lisa Osborne, supervising producer of AFI Digital Content Lab, this panel will convene in the NAB Show Content Theater and showcase collaborations between the gaming and TV industries.


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