06.18.2007 10:00 AM
NAB plans DTV promotional campaign; Sony will participate

The NAB will launch a multimillion-dollar public service campaign later this year in an attempt to educate viewers about the upcoming DTV transition.

Jonathan Collegio, NAB vice president for the DTV transition team, said a PSA campaign in multiple languages would begin at the end of the year, reports said.

During a recent briefing of congressional staffers and reporters on transition plans, Collegio said that NAB had created a speakers bureau and that at least two staffers from each TV station would be available to speak about the transition to community groups. The NAB will book the speeches.

In the meantime, one major TV set manufacturer will begin a consumer educational campaign about the transition this fall. Stan Glasgow, president and COO of Sony Electronics, told the press that the campaign will gradually increase and become heavy by the fall of 2008. He said Sony would do its part to help underwrite the cost of educational messages.

Sony will determine what information is needed from the Consumer Electronics Association.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Zazil Media Group /   Thursday 11:51 AM
Orad Presents 3D Pre-Visualization at NAB Booth SL6317
Wall Street Communications /   Thursday 03:53 PM
Digigram Marks 30 Years of Innovation With Launch of New Visual Identity

Featured Articles
Discover TV Technology