03.01.2007 08:00 AM
Originally featured on BroadcastEngineering.com
NAB2007 Engineering Conference to offer track on emerging technology

As part of the Engineering Conference at NAB2007, a panel on emerging broadcast technologies will be offered April 18.

Led by Graham Jones, director of communications engineering for the NAB, the Emerging Broadcast Technologies program will run from 9 a.m. to noon in the South Hall of the Las Vegas Convention Center (S226/227).

Television-related topics include:

  • "Exploring the Full Potential of H.264," presented by Faouzi Kossentini, director of compression technology, Digital Media Networks, Scientific Atlanta, Lawrenceville, GA;
  • "Joining Content Production to the PVR," presented by David White, NDS, Hampshire, UK;
  • "A2M2 Digital Audience Measurement," presented by Scott Brown, senior VP of strategic relations, Marketing & Technology, Nielsen Media Research, Oldsmar, FL.

Kossentini's paper on H.264 will offer a brief technical description of the video coding standard and cover the main H.264 profile. It also will explore implementation of H.264 HP-compliant encoding, which will allow the standard to reach its full potential.

White will discuss how broadcasters can use the right metadata so PVR users can, for instance, navigate a televised movie as if it were on a DVD. White leads Joined Up PVR, a group focused on defining how metadata used in existing production techniques can be passed through the broadcast chain.

Brown's presentation will focus on the new tools and plans Nielsen has to measure TV viewership in a changing DTV world.

For more information, visit www.nabshow.com.

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