NAB Chief Urges Accord on ATSC 3.0
Comes as Sinclair forms a JV to advance its proposal
May 8, 2014
President and CEO Gordon Smith told a roomful of the nation’s top broadcast
engineers to cooperate on the next-generation transmission standard. The chief
of the broadcast lobby spoke at the 2014 ATSC Broadcast Television Conference
in Washington on Thursday.
“As the ATSC addresses the
challenges and opportunities of next-generation technologies, this is a crucial
time for stakeholders to work together to ensure that broadcast TV’s one-to-may
architecture successfully extends to emerging platforms,” he said.
Smith’s remarks come just two days after Sinclair Broadcast
Group announced the creation of a joint venture to build and demonstrate it’s
proposed ATSC 3.0 technology, called “Next Generation Broadcast Platform.”
Sinclair, in conjunction with Coherent Logix, is proposing an all-IP network
topology leveraging LTE cellular over tall broadcast towers. The joint-venture,
along with a new a political action committee, is intended to influence policy
in support of its proposal and its business interests.
a unified front.
“As efforts are underway to develop
ATSC 3.0, we encourage the adoption of standards that would benefit all
television broadcasters, supporting and strengthening their ability to provide
the services that viewers rely on each day; to innovate to better serve their
communities; and to compete in a mobile world,” he said.
Smith hit several notes in his speech to the engineers, invoking their top
celebrities, including Thomas Edison and Philo Farnsworth and Bernard Lechner,
an architect of HDTV who recently passed away. He talked about the value of
local broadcast television during natural disasters and emergencies, as with
the recent tornadoes that ripped through the Midwestern and Southern states.
“Broadcasters stayed on the air around the clock to communicate
critical information to the public and were credited with saving lives,” he
He touched on the necessity of
reception. TV manufacturers are now required by law to make sets that decode
and display ATSC over-the-air signals. It has already been determined that ATSC
3.0 will not be backward-compatible
with the current standard, so TV sets in existence today will not work with it.
The ATSC and NAB will need both the Federal Communications Commission and the
Consumer Electronics Association on board to get ATSC 3.0 decoder and tuner
chipsets into new TVs.
“Broadcast television depends on
mass market deployment. When consumers buy a TV at a retail store, they should
be able to get all of the broadcast channels…and they should be able to receive
broadcast service anywhere they are in the country,” Smith said.
He also stressed the importance of mobile broadcasting.
“In order for TV to succeed, we must continue to
move quickly to increase the number of distribution channels and platforms for
our valuable local content, and we must respond to the needs of an ever-more
mobile audience,” he said.
He let fly at the FCC for remaining “myopically
focused on broadband and delivering our spectrum to wireless companies…”
“The focus of the FCC shouldn’t be how can
spectrum be taken away from broadcasters in order to bolster the wireless
industry’s goal of developing an architecture with the reach and reliability of
ours, but rather, how can we continue to expand broadcasting’s robust and
efficient architecture to other platforms,” he said.
urged all parties involved in developing ATSC 3.0 to adopt a standard “that
would benefit all television broadcasters,” and work toward harmonization with
other standards around the world.
comments powered by Disqus.