05.15.2006 01:49 PM
MTV to begin twin distribution models

MTV will soon offer two simultaneous versions of the "MTV Video Music Awards" and "Total Request Live." Beginning this summer, each show will appear on television and will also feature another behind-the-scenes narrative on the cable network's broadband channel, MTV Overdrive.

In two different MTV control rooms — one for MTV Overdrive and one for the cable channel — separate sets of directors will guide camera operators and the shows' hosts.

MTV Overdrive, at mtv.com, will continue to stream live while television shows are broadcasting commercials. It will feature entire music videos after a snippet is shown on the “Total Request Live” video countdown, or viewers can take backstage tours with the artists during the "MTV Video Music Awards."

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Featured Articles
Research & Standards
Discover TV Technology