/
10.15.2007
Originally featured on BroadcastEngineering.com
MSNBC acquires citizen journalism site Newsvine.com

MSNBC.com — the 11-year-old jointly-owned NBC and Microsoft news operation — is purchasing Newsvine.com, a site specializing in citizen journalism.

MSNBC said the sites would continue to operate independently. Newsvine CEO Mike Davidson will report to Charlie Tillinghast, president of MSNBC Interactive News and publisher of MSNBC.com.

In an MSNBC report, Tillinghast said MSNBC.com was attempting to create a community among its readers. He expressed a desire “to exploit the power of unmoderated user commentary and ranking of the news.”

With just more than 1 million monthly users, Newsvine, launched in March 2006, has merged mainstream reporting from the AP and ESPN; the contributions of individual users, who are paid for their writing; and the social media model of user-driven ranking of the news.

“MSNBC isn’t as strong in community as it needs to be,” Tillinghast said. Newsvine offers “a lot of interesting features” that he hopes to “evaluate and port to MSNBC, rather than us creating a feature they already have,” he said.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 2:01PM
IBC APP Now Available
I downloaded the app and found it useful for my main IBC pitfall


 
Featured Articles
Discover TV Technology