07.24.2003 12:00 PM
MSA Focus unveils entry-level broadcast management system at IBC2003

MSA Focus International will unveil a product intended to broaden the broadcast management systems (BMS) market at IBC2003. The unnamed product will offer single-point data entry, labor cost reduction, increased productivity, improvement in data accuracy and control of facilities with up to 25 users.</>

Appearing for the first time at a major industry event will be five new modules of the company’s enterprise-level Perspective 6.5. They include accounts receivable, customized audit trail logging, online inventory analysis, online pacing reports and real-time internet ad sales booking.

Additionally, MSA Focus' offering will include Broad Vista to provide seamless processing for U.S. broadcasters. The Broad Vista, which is specifically designed for the U.S. market, delivers strict control over operating costs and integration of rights, media, workflow, ad-sales and traffic and billing.

See MSA Focus in Stand 8.139 at IBC2003 or visit www.msafocus.com.

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