More than 2 million homes still unready for DTV

July 1, 2009

As of week ending June 28, 1.7 million U.S. TV households –or 1.8 percent of the TV market- could not receive digital television signals, according to The Nielsen Company.

The figure represents an improvement of 800,000 homes since the DTV transition became final June 12.

The Nielsen Company has regularly tracked the percentage of U.S. TV households that have been unprepared and provided a breakdown or those households that have not been ready by ethnicity and age.

The latest figure reveals 3.5 percent of households headed by those under age 35 remained unready for DTV 16 days following the transition. That compares to 0.6 percent of those headed by people over 55 years of age. By ethnicity, the figures for the week ending June 21, reveal 1.1 percent of white households, 3.5 percent of African-American, 2.3 percent of Hispanic and 2.5 percent of Asian households remained unready to receive DTV transmissions.

Percent of Homes Completely Unready


Date

Total

White

African American

Hispanic

Asian

Under 35

Over 55

June 28, 2009 1.5 1.1 3.5 2.3 2.5 3.5 0.6

June 21, 2009

1.8

1.3

4.0

2.8

2.9

4.0

0.8

June 14, 2009

2.2

1.6

4.6

3.6

3.2

4.4

1.1

June 7, 2009

2.5

1.9

5.1

4.3

3.1

4.6

1.3

May 24, 2009

2.7

2.1

5.4

4.7

3.2

5.0

1.5

May 10, 2009

2.9

2.3

5.7

4.9

3.4

5.4

1.6

April 26, 2009

3.1

2.4

5.9

5.0

4.1

5.7

1.7

April 12, 2009

3.2

2.5

5.9

5.4

4.3

5.9

1.7

March 29, 2009

3.4

2.7

6.2

5.6

4.4

6.3

1.8

March 15, 2009

3.6

2.9

6.6

6.1

4.4

6.5

2.0

March 1, 2009

3.9

3.2

6.7

6.5

4.5

7.2

2.2

February 15, 2009

4.4

3.6

7.5

7.4

5.1

8.1

2.6

February 1, 2009

5.1

4.1

8.7

8.5

6.3

8.6

3.2

January 18, 2009

5.7

4.6

9.9

9.7

6.9

8.8

4.0

December 21, 2008

6.8

5.6

10.8

11.5

8.1

9.9

5.2

Source: The Nielsen Company

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