11.20.2006 08:00 AM
More than $2 billion spent on broadcast political ads

Broadcasters reaped big revenue this year from election spending, says a new survey. A record-breaking $2.1 billion was spent on political campaign spots this year, a more than $1 billion increase from the last midterm election in 2002, says data compiled by TNS Media Intelligence’s Campaign Media Analysis Group.

Most of the spending, 76 percent, occurred during the final 60 days leading up to Election Day; 52 percent of the total was spent in the last 30 days. Weekly spending increased from $204 million to $400 million during the last three weeks.

According to the most recent data, Democrats outspent Republicans by $20 million — a total $370 million to $350 million.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology