03.08.2007 08:00 AM
Montreal medical channel prescribes digital signage for internal communication

Touché!phd, the Montreal arm of Omnicom Media Group's PHD Canada, has implemented a new digital signage solution in its Montreal office.

X2O Media's Xpresenter is powering Touché!phd's internal TV channel. The customized company info channel was created to bring the latest news and advertising opportunities to Touché!phd's team of media planners and buyers.

The internal display network currently has a large-screen projector in the main work area, another projector in the Touché Café and a flat-panel screen in the conference room. All proceeds from the sale of advertising on the internal TV network will go toward investments in new technology.

X2O's Xpresenter was used to create and manage the info channel, which includes a live video feed, an RSS data feed for a crawling news ticker, real-time weather updates, text updates in a sidebar and a webcam feed from another office.

Touché!phd staff can upload video clips and PowerPoint files, as well as advertising clips sold on the network. They also have the ability to post text messages to employees. The customized L-bar graphics, crawling ticker and other graphics were created by X2O's creative services designers based on Touché!phd's corporate branding.

For more information, visit www.x2omedia.com/prod_xpresenter_overview.asp.

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