/
03.29.2004
Originally featured on BroadcastEngineering.com
Mobile phones control video game billboard

To promote its automotive Web site, Yahoo! and interactive agency R/GA have created a huge billboard in New York City’s Times Square that allows pedestrians to play a video game via mobile phone.

The billboard is part of the 23-story-tall Reuters sign and will operate through April 22, reports Adweek. It is timed to coincide with the New York International Automotive Show April 9 to April 18. It also coincides with the launch of the revamped Yahoo! auto site, which now offers a personalized research section, among other features.

RFIB, the company’s sign technology, is similar to toll roads’ Easy-Pass systems. The technology could be expanded to customized billboards in the near future, according to John Mayo-Smith, vice president of technology at R/GA. For example, a digital billboard might be programmed to have a different image depending on whether a car or a motorcycle passed it.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 9:02AM
Analysts: TV Regs 'Not as Dire as We Thought'
We feel the negatives are known and are a lot more comfortable recommending the space.


 
Featured Articles
Discover TV Technology