Mobile DTV Alliance to cover ATSC-M/H standard in guidelines

March 18, 2008

The Mobile DTV Alliance has expanded the scope of its activities to encompass the emerging Advanced Television System Committee (ATSC) standard for mobile broadcast, ATSC-M/H. It has also broadened its charter to include industry collaboration activities with North American broadcasters.

In support of the new charter, the MDTVA has released the North American Mobile TV Implementation Guidelines, which provide interoperable service layer guidelines for multiple mobile TV technologies. The organization seeks to establish itself as a primary collaboration forum between companies of various industries interested in mobile TV deployments, implementations and global testing.

The implementation guidelines seek an interoperable technical foundation that builds upon the efforts of the Open Mobile Alliance; support for multiple broadcast systems under a consistent service layer; and expanded content protection options with Microsoft PlayReady technology, which supports the application of a wide range of business models to many types of entertainment content.

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