06.01.2007 12:00 AM
155 Million Mobile TV Users by 2012
Market analyst Datamonitor is predicting that the number of mobile broadcast TV subscribers will grow from 4.4 million in 2007 to an estimated 155.6 million by year-end 2012.

The prediction comes in its report "Opportunities in the mobile broadcast TV market, 2006 – 2012," along with the caveat that considerable hurdles remain to be overcome for the medium. The company said its research, a compilation of industry opinion, market data, secondary research and forecast model, was gathered in Q1 of this year.

According to the report, there currently are about 4.4 million mobile broadcast TV subscribers in a handful of countries around the world.

"This subscriber base will grow to 65.6 million in 2010 and more than double to an estimated 155.6 million by 2012; a compound annual growth rate (CAGR) of 66.2 percent," stated Chris Khouri, associate media and broadcasting analyst with Datamonitor and author of the study in a press release announcing the results.

"However, consumer education, technological fragmentation and content adaptation will have to be addressed first before mass-adoption can take place," Khouri said.

Datamonitor expects the Asia-Pacific region to have 76.3 million subscribers by 2012. Europe will have the second largest subscriber base with an estimated 42.7 million subscribers by 2012 with a CAGR of 102 percent from 2006. This high growth rate is directly attributable to the predicted pan-European push for mobile broadcast TV between 2009 and 2012. North America, dominated by the United States, is expected to have a subscriber base of 35.6 million.

Among the hurdles Datamonitor identifies as yet to be surmounted are pricing models, advertising models, consumer education, and a fragmentation of technology and standards. However, the researchers believe innovative marketing campaigns; viral marketing and travelling exhibitions, are cited as examples — will aide in the mass-adoption of mobile broadcast TV services.

(TV Technology International)

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

David Goggin /   Wednesday 03:01 PM
Sommer Introduces New Hybrid Cable at InfoComm
Clyne Media, Inc /   Wednesday 10:41 AM
Guitar Center and DirecTV Present Muse Live from The Mayan

Featured Articles
Exhibitions & Events
Discover TV Technology