05.10.2007 12:00 PM
Originally featured on BroadcastEngineering.com
Microsoft designs new ad campaign for New York’s JFK Airport
Outdoor advertising firm JCDecaux is designing Microsoft’s digital branding campaign at New York’s John F. Kennedy International Airport.
As passengers commute through the new American Airlines terminal, they are exposed to Microsoft content using a digital signage solution from C-nario. In a multiscreen arrangement, dynamic video content and rich sounds engage and entertain travelers as they walk across the entire length of the moving beltway. This digital experience incorporates 40 70in LCD screens synchronized and managed through C-nario’s flagship Messenger solution.
Microsoft’s digital branding campaign, developed by Universal McCann and integrated by the Diversified Media Group, opens with the launch of Windows Vista and will include Microsoft’s future applications.
For more information, visit www.c-nario.com/F_mess.html.