05.15.2007 12:00 PM
Microsoft acquires European mobile advertising firm

Microsoft this month announced its acquisition of ScreenTonic, a Paris-based company that sells technology that enables advertisers to post and manage ads on the mobile Internet. The technology giant is looking to enhance its Microsoft Digital Advertising Solutions division, which offers products and services helping advertisers target consumers through such digital platforms as PCs, the company’s Xbox video game systems and mobile phones.

Microsoft sees mobile advertising as an area with major potential for growth because the medium’s portability allows advertisers to reach consumers all the time.

The acquisition will also help Microsoft gain more entry into the lucrative European mobile operator community. ScreenTonic has relationships with some of the largest mobile operators in Belgium, France and the UK.

Neither Microsoft nor ScreenTonic has disclosed financial details of the acquisition.

For more information, visit advertising.microsoft.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology