12.04.2007 08:31 AM
Medio, mInfo team up for mobile search and advertising platform in China

Medio Systems and the People’s Republic of China’s mInfo will jointly develop a mobile search, advertising and content delivery platform for the Chinese market.

The platform will feature natural language mobile searching in both Chinese and English via SMS, WAP and instant messaging. The companies reported that the use of natural-language queries was an ideal fit for the Chinese market, where SMS use is widespread and people feel most comfortable phrasing mobile search queries informally. By returning direct answers to search queries instead of links, and by personalizing recommendations and advertising for each user, mobile subscribers using the mInfo/Medio search solution in China will find a simple-to-use experience and highly relevant results when and where they need them.

For more information, visit www.medio.com and www.minfo.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology