/
10.11.2004
Originally featured on BroadcastEngineering.com
Media DVX, Pathfire partner for ad delivery service

Media DVX and Pathfire have partnered to combine their existing facilities to reach more than 1300 broadcast stations nationwide.

Under the terms of the agreement, Media DVX and Pathfire will combine their existing station server footprints. Through the partnership, Media DVX will provide its customers with access to more than 99 percent of the broadcast television stations in the United States.

The deal expands Media DVX's reach as it will be the only electronic ad delivery company utilizing the network.

Major advertisers, ad agencies, and their dub and ship house distribution partners use the Media DVX network to deliver advertising spots electronically within hours of completion. This is part of an overall industry trend to decrease spot delivery time and gain additional hours at the critical production and post-production points along the advertising value chain.

For more information, visit www.mediadvx.com and www.pathfire.com.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 9:02AM
Analysts: TV Regs 'Not as Dire as We Thought'
We feel the negatives are known and are a lot more comfortable recommending the space.


 
Featured Articles
Discover TV Technology