/
10.20.2008
Originally featured on BroadcastEngineering.com
McDowell says DTV transition will be messy

Next February’s turnoff of analog television is going to be “messy,” and broadcasters need to educate viewers in specific markets about what to do if their signal goes blank, FCC commissioner Robert McDowell warned last week.

McDowell, a Republican, urged broadcasters to customize informational campaigns to specific local markets. In some areas, viewers are certain to lose signals. “The transition will be messy — but we will get through it,” McDowell told Reuters.

Broadcasters should target their educational materials based on the technical needs of local markets, McDowell said. In some markets, for example, consumers are more likely to require new antennas for their converter boxes to work.

McDowell has been traveling as part of a DTV educational campaign. He just returned from Montana, Oklahoma and Alaska.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 9:02AM
Analysts: TV Regs 'Not as Dire as We Thought'
We feel the negatives are known and are a lot more comfortable recommending the space.


 
Featured Articles
Discover TV Technology