Originally featured on BroadcastEngineering.com
Los Angeles International Airport adds digital advertising network
More than 60 million passengers traveling annually through Los Angeles International Airport will be exposed to an exclusive digital advertising network for top advertisers. JCDecaux, in collaboration with C-nario, is launching the Prestige DigitalNetwork. Diversified Media Group is operating the network.
C-nario’s Advertiser 4 digital signage platform manages more than 50 different advertising content channels on Prestige Digital Network units strategically located across the 3400-acre airport. Each unit is comprised of two back-to-back 70in LCD screens running HD videos and images synchronized, managed and monitored through C-nario’s software solutions.
The Prestige Digital Network will be launched at additional airports in the New York area by the end of the year.
For more information, visit www.c-nario.com/F_ad.html.