05.31.2007 10:00 AM
Local broadcast television ad revenues down 3 percent in Q1

Local broadcast television’s revenues were down 3 percent during Q1 ’07, compared to the same period a year before, a Television Bureau of Advertising analysis of TNS Media Intelligence/CMR’s estimates for the top 100 markets showed. Increases were posted in 16 of the top 25 advertising categories.

Syndicated television posted a 5.9 percent decline in revenues, and network television was down 6.5 percent. Combining those three components gave total broadcast television a 5.3 percent decline for the period.

Among local broadcast television’s top 10 advertising categories: No. 2 Restaurants was up 3.8 percent, No. 3 Telecommunications was up 7.1 percent, No. 7 Financial was up 0.7 percent and No. 8 Schools, Colleges and Camps was up 0.3 percent.

Among local broadcast television’s top 10 individual advertisers: No. 4 AT&T was up 15.4 percent, No. 6 Nissan Motor was up 19.7 percent, No. 8 Verizon Communications was up 62.3 percent, No. 9 Ford Motor was up 3 percent, and No. 10 Toyota Motor was up 1.5 percent.


1st QUARTER 2007 SUMMARY

LOCAL BROADCAST: Top 100 Markets

1st Qtr 2007

1st Qtr 2006

% Change

Local Broadcast TV

4,040,470,400

4,163,608,200

-3.0

Syndicated TV

986,757,900

1,048,620,800

-5.9

Network TV

6,724,034,700

7,192,658,200

-6.5

Total Broadcast TV

11,751,262,900

12,404,887,200

-5.3

Copyright 2006, 2007. TNS Media Intelligence

For more information, visit www.tvb.org/nav/build_frameset.asp.



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