05.31.2007 10:00 AM
Local broadcast television ad revenues down 3 percent in Q1

Local broadcast television’s revenues were down 3 percent during Q1 ’07, compared to the same period a year before, a Television Bureau of Advertising analysis of TNS Media Intelligence/CMR’s estimates for the top 100 markets showed. Increases were posted in 16 of the top 25 advertising categories.

Syndicated television posted a 5.9 percent decline in revenues, and network television was down 6.5 percent. Combining those three components gave total broadcast television a 5.3 percent decline for the period.

Among local broadcast television’s top 10 advertising categories: No. 2 Restaurants was up 3.8 percent, No. 3 Telecommunications was up 7.1 percent, No. 7 Financial was up 0.7 percent and No. 8 Schools, Colleges and Camps was up 0.3 percent.

Among local broadcast television’s top 10 individual advertisers: No. 4 AT&T was up 15.4 percent, No. 6 Nissan Motor was up 19.7 percent, No. 8 Verizon Communications was up 62.3 percent, No. 9 Ford Motor was up 3 percent, and No. 10 Toyota Motor was up 1.5 percent.


LOCAL BROADCAST: Top 100 Markets

1st Qtr 2007

1st Qtr 2006

% Change

Local Broadcast TV




Syndicated TV




Network TV




Total Broadcast TV




Copyright 2006, 2007. TNS Media Intelligence

For more information, visit www.tvb.org/nav/build_frameset.asp.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

Featured Articles
Discover TV Technology