System.NullReferenceException: Object reference not set to an instance of an object. at DotNetNuke.Framework.DefaultPage.OnLoad(EventArgs e) in e:\websites\\public_html\Default.aspx.cs:line 791 Local broadcast television ad revenues down 3 percent in Q1 | TvTechnology

Local broadcast television ad revenues down 3 percent in Q1

May 31, 2007

Local broadcast television’s revenues were down 3 percent during Q1 ’07, compared to the same period a year before, a Television Bureau of Advertising analysis of TNS Media Intelligence/CMR’s estimates for the top 100 markets showed. Increases were posted in 16 of the top 25 advertising categories.

Syndicated television posted a 5.9 percent decline in revenues, and network television was down 6.5 percent. Combining those three components gave total broadcast television a 5.3 percent decline for the period.

Related Articles

Big Four to FCC: Impose Local-Into-Local on DirecTV-AT&T Merger

2015 Copa America Broadcast Supported by LiveU

82 Percent of Consumers Want À La Carte

Among local broadcast television’s top 10 advertising categories: No. 2 Restaurants was up 3.8 percent, No. 3 Telecommunications was up 7.1 percent, No. 7 Financial was up 0.7 percent and No. 8 Schools, Colleges and Camps was up 0.3 percent.

Among local broadcast television’s top 10 individual advertisers: No. 4 AT&T was up 15.4 percent, No. 6 Nissan Motor was up 19.7 percent, No. 8 Verizon Communications was up 62.3 percent, No. 9 Ford Motor was up 3 percent, and No. 10 Toyota Motor was up 1.5 percent.


LOCAL BROADCAST: Top 100 Markets

1st Qtr 2007

1st Qtr 2006

% Change

Local Broadcast TV




Syndicated TV




Network TV




Total Broadcast TV




Copyright 2006, 2007. TNS Media Intelligence

For more information, visit

Receive regular news and technology updates.
Sign up for our free newsletter here.