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07.13.2007
Originally featured on BroadcastEngineering.com
Live Earth media architecture unites cultures and countries across the globe

Live Earth was an international music event that brought together more than 2 billion people on July 7 to spread awareness the climate crisis. Live Earth staged concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg that featured a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson. Live Earth's 24 hours of music across seven continents used television, radio, the Internet and wireless channels to deliver a worldwide call to action and the solutions necessary to answer that call.

Control Room created a media architecture designed to reach out around the globe during the musical event. The architecture combined broadcast television, radio, online and wireless platforms. During the past 12 months, Control Room has produced and distributed 59 live music concerts to millions of fans on the Internet, radio, television, mobile phones, at retail stores and in theaters.

Intelsat used its network for the collection and distribution of the Live Earth concerts in SD and HD. During the event, uplinks at each of the eight venues were transmitted to satellites across Intelsat's fleet and then fed from each venue to one of Live Earth's three production centers in Los Angeles, Washington, D.C. and London. The post-production world feed for the concert then traveled across Intelsat's GlobalConnex terrestrial and satellite network to its teleports for distribution to cable and broadcast companies worldwide. Intelsat transmitted the global feed in HD throughout Europe and North America.

The event was broadcast across TV networks in more than 100 countries, with more than 15 live tailored programs reaching an estimated 1 billion households worldwide. NBC Universal dedicated all of its domestic networks to Live Earth, culminating in a primetime special. The Bravo network broadcast 18 hours of Live Earth concert footage from around the globe. The world feed broadcast for 22 hours on both the Sundance Channel and UNI HD. More than 20 of the world's leading broadcasters including NBC (U.S.), Shanghai Media Group and CTV (China), BBC (UK), Pro Sieben (Germany), TVGLobo (Brazil), Fuji TV and NHK (Japan), South Africa Broadcast Company (South Africa) and Foxtel (Australia) dedicated a combined total of more than 100 channels to Live Earth concert coverage. In addition, broadcasters have committed to integrating Live Earth PSAs and messaging into their programming and news schedules.

MSN was the exclusive online partner for the event, providing concert footage in real time for all eight stages, allowing Internet users to customize their viewing experience switching between live concerts to see their favorite artists perform. MSN also allowed users to communicate directly via online message boards throughout the shows.

The event was also broadcast via radio channels in more than 120 countries. Through a partnership with Premiere Radio Network, four separate radio broadcast programs at 18 hours each were heard on 200 syndicated stations in the U.S. XM and SIRIUS devoted eight channels each on satellite radio to carry each concert and messaging in its entirety for more than 60 total hours of music. In addition, World Space satellite radio delivered 22.5 hours of audio content across Africa, Asia and Europe in 134 countries.

The Sprint Power View original programming network delivered mobile simulcasting and on-demand replays of Live Earth concerts at Wembley and Giant's stadiums exclusively to Sprint Vision and Power Vision subscribers in the United States.

For more information, visit http://www.liveearth.org.



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