Originally featured on BroadcastEngineering.com
LIN TV launches mobile BlackBerry application for news
Independent station owner LIN TV has announced a new mobile video application to increase brand loyalty and grow additional revenue streams. Last week the company became the first in its local markets to provide instantaneous and on-demand access to its local news, sports and entertainment, as well as video, weather forecasts and traffic reports to BlackBerry smartphone subscribers.
LIN TV is using News Over Wireless’s NOW technology to develop custom BlackBerry smartphone applications for each of its 27 local television stations. Six LIN TV stations launched the new service last week, including WISH-TV, WAVY-TV, KRQE-TV, WANE-TV, WALA-TV and KXAN-TV.
During the second quarter of 2009, LIN TV announced its partnership with NOW to further extend its newsrooms and unveiled custom iPhone applications for each of its local television stations.
The mobile application for BlackBerry smartphones is the latest addition to LIN TV's fully synchronized television and digital offerings that will be available free of charge on the station’s Web sites.
News Over Wireless is part of CBC New Media Group, a division of Capitol Broadcasting Company. NOW currently partners with 140 local and national media companies and provides advertising-supported mobile Web sites, subscription-based premium applications, video channels and iPhone applications.