LIN Media Takes Majority Ownership of Dedicated Media
Multichannel ad-buying firm provides detailed metrics
April 10, 2013
LIN TV Corp., announced that it acquired a majority
ownership position in Dedicated Media, a multichannel ad buying firm.
The acquisition gives LIN technology for data targeting and detailed reporting and
analytics. Founded in 2004, Dedicated Media is headquartered in Los Angeles with offices in New York, Chicago and San Francisco, and provides products that include:
Dedicated Networks that secure inventory directly
from top-tier, hand-selected sites that
are based on the needs of the client and utilizes Dedicated Media’s proprietary
SMARTstack ad delivery system, to offer custom plans with advanced
data targeting, sophisticated decision-making technology,
detailed reporting and analytics, and brand safety. Digital Video Response Network, which distributes its clients’ video to the right audiences through precision
targeting capabilities. CPADNA, Dedicated Media’s acquisition platform that unites
advertisers and affiliates through performance-based technology,
including Cost Per Action, Cost Per Click
and Click2Call network advertising.
operates or services 43 television stations and seven digital channels in 23 U.S.
markets, along with a diverse portfolio of web sites, apps and mobile products that
make it more convenient to access its unique and relevant content on multiple screens.
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