LG Electronics has hired Bob Perry as LG/Zenith sales vice president, effective immediately. Perry is the former vice president of Mitsubishi Digital Electronics America government and industry affairs. During his tenure there, he was chairman of the CEA's Video Division, as well as serving on various sub-committees.

Previously, Perry worked for Sharp Electronics for seven years, ascending through the roles of regional sales manager for consumer LCD products, Eastern Zone sales manager and national sales manager.