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10.20.2005
Originally featured on BroadcastEngineering.com
IBM, NFL to repurpose footage for sports shows

IBM and the National Football League are speeding up the process of republishing footage and statistics for sports TV shows, CNET News reported.

Under the partnership, IBM developed technology designed to allow TV producers and hosts to scan through coaches’ game footage, broadcast programming, video, audio and text using a PC and on-demand technology. The digital material can then be repackaged and viewed simultaneously by a variety of producers and hosts.

IBM plans to leverage its partnership with the NFL to work with companies that want to accelerate the process of managing, storing and retrieving disparate pieces of digital media and information.

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