Phil Kurz /
09.10.2009 02:34 PM
IBC2009 to offer business solutions amid industry uncertainty

IBC2009 opens today in Amsterdam playing host to an industry beleaguered by shrinking advertising revenue, cost-cutting maneuvers, staff downsizing, continuing audience fragmentation and dicey prospects for economic recovery and a return to normalcy anytime soon.

Against this backdrop, the IBC conference schedule, which begins today, and the IBC exhibit floor, which opens tomorrow, seek to provide a bit of guidance to broadcasters and other industry professionals looking for ideas, technology and business strategies that can help them weather the storm.

The conference program will address many pressing business issues during several presentations, including:

  • “The Future of the Industry: How to Survive and Prosper,” Thursday, Sept. 10, in Room O
  • “Who Pays? Winners and Losers in the New Economy,” Thursday, Sept. 10, in Room O
  • “New Money, Smart Investments,” Friday, Sept. 11, in the Forum
  • “Fragmentation and Innovation in the Changing Media Landscape,” Saturday, Sept. 12, in the Forum
  • “Securing Assets,” Sunday, Sept. 13, in the Forum
  • “Allocating Spectrum,” Sunday Sept. 13, in the Forum
  • “Buy, Borrow, Share or Rent: Radical New Models for Delivering Technology and Content,” Sunday, Sept. 13, in Room L
  • “What is the Cost of not Being Green?” Sunday, Sept. 13, in Room L
  • “Public Service Broadcasters: Embracing Change,” Monday, Sept. 14, in the Forum
  • “New Networks and the Transformation of Television,” Monday, Sept. 14, in the Forum

IBC2009 also will present a keynote Friday, Sept. 11, in the Forum aimed at identifying potential future areas that are expected to grow. During “Growth Opportunities in Media and Broadcasting,” keynote presenter Erik Hugger, director of future media and technology for the BBC, is expected to draw on his background at the BBC and at Microsoft, where he helped to establish Windows Media in Europe.

In addition to business-related conferences, IBC2009 will devote two separate conference tracks to technology advancements as well as content creation and innovation.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology