07.29.2009 09:12 AM
IBC2009 session to examine impact of changing media technology, viewer behavior

Changes in how people access and consume content and the technology they use to do so are transforming long-established broadcast business models, a front-burner issue at IBC2009.

On Sunday, Sept. 13, IBC2009 will present a session on these changes and how traditional media players can respond and thrive. The session, “Buy, Borrow, Share or Rent: Radical New Models for Delivering Technology and Content,” will examine the ongoing turmoil in media business models and explore possible approaches leading to a brighter, more profitable future.

Led by Mark Wilson-Dunn, VP of global sales and marketing for BT Media and Broadcast in the UK, the session will explore new content models for content production and distribution intended to address these changes. Among the topics scheduled to be discussed are software as a service, training and skills development, productivity, outsourcing and business intelligence.

Speakers will include Raj Babbar, CEO of NGEN; Robin Kroes, VP of commercial operations and corporate development at DMC/Chellomedia; and Richard Wilding, senior editing manager of Molinaire – Muppits.

According to IBC organizers, the session will include a look at the impact of commodity technology and online services and how new technology will be supplied, funded and amortized in this changing environment.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Friday 01:36 PM
Making a Scene in London
Holly Ashford of TVB Europe

Featured Articles
Discover TV Technology