HP, DreamWorks Animation to share NAB keynote

March 27, 2008

HP and DreamWorks will take the stage Monday, April 14, at NAB2008 to discuss fast-approaching changes in technology that could possibly have a dramatic influence on broadcast, film and video post, animation and graphic arts.

Jeffrey Katzenberg, CEO and director of DreamWorks Animation, will make an appearance via video monitor, as Todd Bradley, HP executive VP of the personal systems group, and Roger Enrico, chairman of the board for DreamWorks Animation, share the stage and describe how creativity is driving technology advances and expanding the potential for new content. The trio will address the convention during their “Digital Innovation: What You Dream is What You Get" keynote.

The three will discuss future highly integrated systems that will enable superior content and greater levels of digital color consistency from device to device. Katzenberg also is expected to give the audience a sneak preview of upcoming digital 3-D movies from DreamWorks Animation.

Two years ago, HP and DreamWorks began collaborating on ways to give creative professionals assurance that color could be accurate, predictable and consistent across multiple computers, monitors and printers.

For more information, visit www.nabshow.com.

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