Debra Kaufman /
10.19.2010 11:01 AM
Hipcricket partners with mobile barcode leader Scanbuy

Mobile marketers Hipcricket and Scanbuy have joined forces to promote the use of mobile barcodes via mobile cameras. More than 90 percent of phones now include a camera, which can act as a barcode scanner. With the Scanbuy partnership, Hipcricket’s advertising clients will be able to provide additional information, product photos or other rich media when the barcode is scanned. Hipcricket plans to integrate Scanbuy’s ScanLife platform into its HIP 6.0 platform; both companies promise the integration will provide a consistent experience as well as provide reporting. Hipcricket’s marketing/advertising clients have included HBO, Clear Channel, Staples, Macy’s and KFC, among others. The company, which says it has now completed 75,000 campaigns for brands, agencies and media firms, offers mobile marketing/ads via SMS, mobile websites, branded apps and other platforms.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

Featured Articles
Discover TV Technology