10.06.2003 12:00 PM
HD technology boom driven by bold predictions

The predictions for HDTV are red hot. All of a sudden, it seems the technology is blossoming everywhere. Finally, after years of procrastination by over-the-air broadcasters, HDTV is getting its boost from cable and satellite operators.

Forrester Research predicts the number of HDTV households will double this year, hitting six million by New Years Eve. Those numbers are expected to double again to 12 million by the end of 2005.

Lower prices for HDTV sets and more high-definition programming on cable and satellite channels are obviously driving the trend. Even so, most of the American television viewer population is still unaware of the new technology.

According to a recent study by the Consumer Electronics Association (CEA), American consumers are “overwhelmingly unaware” of existing HDTV content. A full 71 percent of those surveyed said they were not very familiar or not at all familiar with HDTV programming.

Among potential HDTV purchasers, almost 30 percent of those surveyed cited lack of HDTV content as an inhibitor to purchasing an HDTV set.

An even larger percentage of consumers surveyed lack basic information about how to receive the full benefits of HD programming: 74 percent were unaware that they need a set-top box to view HD programming; and 54 percent weren’t aware that owning HDTV hardware would enable them to view programs in HD only if the programs are broadcast in HD.

For more information visit www.ce.org and www.forrester.com.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Product News
Discover TV Technology