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01.17.2003
Originally featured on BroadcastEngineering.com
Harris helps Cincinnati stations promote DTV



Cincinnati Public Television Station, WCET-TV went live with WCET-DT at the announcement of the Cincinnati DTV Zone program. The high-definition signal was demonstrated alongside a regular analog signal for the local Cincinnati media along with some broadcast artifacts from the Cincinnati Museum Center’s collection.

Now that all of the television stations serving the Cincinnati, Ohio market are on-the-air with a digital signal, transmitter manufacturer Harris is helping them promote the service through a TV ad campaign entitled “Time Marches On,” that chronicles the evolution of the development of television in America.

Leveraging a 30-second TV spot commissioned by the NAB as part of a seven-week promotion (which began airing in mid-December), the commercial focuses on how television has evolved. It takes viewers from the first broadcast of a NTSC black and white TV signal in the late 1940’s, to the introduction of color, and up to the current digital television system that includes widescreen, high-definition programs with multichannel sound.

Harris’ Broadcast Communications Division helped WKRC-TV, WLWT-TV, WCPO-TV, WXIX-TV, WB64-TV, and WCET-TV in the TV marketing campaign. It's designed to increase public awareness and understanding of the digital television system and spotlight the digital programs that are on-the-air in the Cincinnati, Ohio market today.

The promotional program was launched December 16, 2002 in conjunction with the NAB to coincide with the inaugural digital broadcast by the last two Cincinnati television stations to make the transition, public TV station WCET-DT and WSTR-DT (WB64). WCET-DT is not mandated to begin DTV operation until May 1 of this year.

At a press conference in Cincinnati, Mayor Charles Luken, a former WLWT-TV news anchor, issued an official proclamation declaring Monday, December 16, as “Cincinnati Digital TV Zone Day.”

Other cities that are taking advantage of the “Digital TV Zone” project, initiated at NAB2001 and funded jointly by the NAB and the Consumer Electronics Association, include Houston, Tex., Portland, Ore. and Indianapolis, Ind.

For more information visit www.harris.com.

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