Debra Kaufman /
12.07.2010 05:09 PM
Originally featured on
Google works with five brands to extend image recognition app to mobile Web

Google is helping five brands, including Disney, integrate its Goggles image-recognition-based search Android app. Goggles is designed to add to another dimension to searching the mobile Web. The app allows users to take pictures of products, paintings, landmarks, etc., with their mobile device and search the Internet for information about those pictures. Disney already has tested Goggles via movie posters for “Tron Legacy.” Taking a photo of the poster immediately redirects the user to the “Tron Legacy” mobile microsite. On the microsite, the user can view the trailer of the film. The other brands testing Goggles are Buick, Diageo (a beverages company), T-Mobile and Delta Airlines, which are experimenting with print ads and other media.

To interact with these Goggle-enabled campaigns, consumers must download Google Goggles from the Android Market or the iTunes store and then look for appropriate advertising from the companies. The technology compares with 2-D bar codes, which, when photographed by the user, directs them to a relevant mobile site.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology