Debra Kaufman /
10.19.2010 11:04 AM
Gartner releases 2010 'Hype Cycle' report

Is the Apple iPad the next best thing since sliced bread or an over-hyped digital device? That’s one of the devices that market research firm Gartner examined in its 2010 “Hype Cycle” report. According to Gartner, the buzz of a new device or technology can drive expectations to unrealistic heights, which are then often followed by disappointment and disillusion, especially when the technology is new and buggy. After a period of backlash, consumers then begin to have a more nuanced acceptance of the technology. The report looked at 1800 technologies, among them “media tablets, private cloud computing, and 3-D flat-panel TVs and displays.” According to report co-author Jackie Fenn, who is vice president and a Gartner fellow, “high-impact technologies at the ‘peak of inflated expectations’ during 2010 include private cloud computing, augmented reality, media tablets (such as the iPad), wireless power, 3-D flat-panel TVs and displays, and activity streams.”

If the iPad is about to experience a backlash, which jives with some analysis pointing to user dissatisfaction with some features, it would be a temporary dip as the iPad moves into the mainstream. At the current sales rate of 4.5 million units each quarter, that shouldn’t take long. In the meantime, many other tablets will be coming to the marketplace this holiday season, but their impact on the hype cycle for iPad and other tablets is as of yet unknown.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology