FOXSports.com rolls out partnership with MSN network
July 16, 2004
If you happen to be one of the 350 million people worldwide who are part of the MSN network, you’re likely to have noticed something a little different since July 1 when your browser opens to the MSN homepage: Sports by FOXSports.com.
The new co-branded site offers sports fans and marketers exclusive editorial content, innovative customization and exclusive online video culled from across the globe.
The site also features exclusive access to FOX Sports and FOX Sports Net’s lineup of key sports events this year, including the MLB All-Star Game, post-season play and the World Series; NFL regular-season, playoffs and Super Bowl XXXIX; and NASCAR’s Daytona 500. Additionally, editorial content and fantasy games and information are available as a result of its partnership with The Sporting News.
Among the new site features:
Exclusive editorial content, including behind-the-scenes video from Best Damn Sports Show Period, FOX NFL Sunday and I, MAX. It also offers opinions from key FOX Sports and FOX Sports Net personalities.
Integrated, interactive features sync viewers with a robust online experience with features such as Virtual Coach, Virtual Manager and Virtual Crew Chief; e-mail access to the booth; interactive games such as “Hit The Pros” and “Race The Pros;” and cohesive programming such as The Ultimate Fantasy Football Show and Best Damn Sports Show Period.
FOXSports.com on MSN is the exclusive non-subscription destination for fans to get a wide range of video content generated by FOXSports.com culled from its television networks, FOX Sports and FOX Sports Net. Sports video content is available via MSN Video utilizing Microsoft Windows Media 9 Series.
The site draws from the many FOX Sports Net Regional Sports Report bureaus around the nation. FOXSports.com on MSN also provides users with access to more than 100 full-length classic college football and basketball games.
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