Originally featured on BroadcastEngineering.com
FOX to create TV series for cell phones
Vodafone will begin offering "mobisodes" of FOX's drama "24" to cell phones users in the UK in 2005.
The 20th Century FOX studio is about to break into an entirely new realm: programming for cell phones.
The studio plans to create a unique series of one-minute dramas based on its hit show “24” exclusively for a new high-speed wireless service being offered by Vodafone.
Vodafone will begin offering the one-minute episodes in January in the United Kingdom, coinciding with the start of the show's fourth season on a satellite TV service.
The “mobisodes” will be introduced to at least 23 more countries in Europe where Vodafone operates and in the United States through the company’s Verizon Wireless joint venture, the Associated Press reported.
The deal is part of a broader agreement between FOX Entertainment Group and London-based Vodafone under which FOX will develop other programming to be viewed on the cell phones.
In March, the new service, to be called Vodafone live! with 3G, will also offer trailers and clips of movies under a “Movie of the Month” service. The first such clip will be “Bridget Jones: The Edge of Reason.”
The one-minute dramas and movie trailers are one of several services being unveiled for the new service, which will also offer news, sports, music and games.
The cellular version of the “24” series will be based on characters from the television show, and will include 24 mobisodes.
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