Former CNN Exec Larry Goodman Joins Broadway Systems’ Advisory Board
March 19, 2012
GRAND RAPIDS, MICH.: Broadway
Systems announced that Larry Goodman, a 30-year media and advertising industry veteran,
has joined its Advisory Board. With his extensive experience incable networkadvertising, he will provide industry insight
and guidance to enhance the value that Broadway delivers to its cable network customers.
For almost two decades, Goodman worked
at Turner Broadcasting, including eight years serving concurrently as president
of CNN sales and marketing and president of operations for Turner Broadcasting Sales,
Inc. During that time, he was directly responsible for more than $500 million in
sales across CNN’s television, Internet, and barter syndication units. Plus, Goodman
oversaw commercial operations and software development for all Turner networks and
Web sites across the Advertising Sales Division. Earlier in his career, he held
media planning positions at advertising agencies McCann Erickson and Grey Advertising.
In 2004, Goodman established White
Mountain Media, through which he has provided consulting services for a number of
public and private media companies, as well as media advisory services for private
equity. He has received numerous industry awards, including the CAB President’s
Award and Turner Broadcasting President’s Award, and was one of the first sales
executives named a “Media Maven” by “Advertising Age.”
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