FeedRoom chooses 24/7 Real Media for ad server solution
February 4, 2004
The FeedRoom, an Internet broadcaster of broadband video, has signed an agreement that makes 24/7 Real Media's Open AdStream Central its exclusive ad serving solution for The FeedRoomNetwork of 150 broadband sites.
The FeedRoom operates online television networks for customers, including NBC, Reuters, Tribune Company, Comcast, Playboy, Business Week, Microsoft, Cisco Systems, General Motors, Sun Microsystems, AT&T and Bausch & Lomb. Each month, these broadband sites reach more than four million viewers.
The FeedRoom selected 24/7 Real Media's Open AdStream for its increased functionality and superior return on investment. Among the features that drew The FeedRoom to Open AdStream were its ability to change ad campaigns instantly, easily adjust campaign scheduling, and monitor campaigns in real-time.
Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire network of Web sites.
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