Executive Emphasizes Importance of Editorials
May 17, 2012
WASHINGTON: Of note on the Radio Television Digital News website,
Executive Director Mike Cavender’s op-ed, “ An
Old Friend has a New Name,” published May 14, argues that the lack of
strong editorials in modern broadcasting has diminished an important piece of
good community journalism.
Years ago, Cavender explains, he himself was in charge
of writing editorials for a CBS station in Tampa/St. Petersburg: “Local schools
and education were a big focus for us and I think our twice-weekly editorial
statements were quite effective in calling attention to issues.”
Lamenting a decline in editorials in television over
the years, Cavender points to the currently operating Association of Opinion Journalists, which was formerly known
as the National Broadcast Editorial Association and is part of the National Conference
of Editorial Writers.
“Like many associations, AOJ is seeking its footing
and place in today’s journalism environment,” he writes. “AOJ has broadened its
base; welcoming members not only from traditional media, like newspapers, radio
and TV — but also encouraging participants from online organizations.And in today’s media landscape, the
latter may be able to help revive this flagging art.”
-- Radio World
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