Originally featured on BroadcastEngineering.com
ESPN to accept HD commercials
Beginning April 1, ESPN will begin accepting 16x9 high-definition commercials for its two simulcast HDTV services: ESPN HD and ESPN2 HD.
ESPN will allow an advertiser to produce a single commercial for both SD and HDTV. Each commercial, which will be produced center cut to accommodate displays on both ESPN and ESPN HD or ESPN2 and ESPN2 HD, will be aired simultaneously on the HD and SD services.
ESPN HD and ESPN2 HD will combine in 2006 to deliver more than 600 major events plus more than 2000 programs totaling more than 6500 hours in HD featuring live programming, movies and series.
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