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07.25.2008
Originally featured on BroadcastEngineering.com
ESPN launches mobile channel for X Games

In yet another mobile deal announced last week, Verizon Wireless and AT&T wireless customers can watch all of the alternative sporting events on their mobile phones. ESPN, creator of the X Games, and QUALCOMM’s MediaFLO USA division have created EXPN, a mobile video channel providing 24/7 coverage of 14th annual X Games live from Los Angeles.

The mobile channel — available to AT&T Mobile TV and to Verizon V CAST mobile TV subscribers — will carry 31 hours of live X Games coverage from July 31 to Aug. 3.

In addition, EXPN will provide “Best of the X Games” programming starting July 16, with highlights of BMX Freestyle, Moto X, Skateboard and Rally Car Racing events, and a recap of the Games from August 4-8.

The X Games will be held at the Staples Center in Los Angeles and The Home Depot Center in Carson, CA.



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