Originally featured on BroadcastEngineering.com
Ensequence powers QVC UK interactivity
Looking to increase sales, QVC, the UK’s leading TV retailer, has entered into a software licensing and services agreement with Ensequence to offer enhanced interactive TV shopping services to QVC viewers. By licensing Ensequence software and services, QVC adds increased flexibility to its QVC Active service.
Under the terms of the agreement, QVC will use Ensequence on-Q software and professional services to deliver the next generation of its interactive shopping service on Sky Digital in the United Kingdom, giving QVC customers a more timely and richer interactive shopping experience, and increasing conversion rates for QVC. The new service delivers a video-rich shopping experience for consumers and makes it easy for them to complete purchases using their remote controls.
Ensequence software enables the QVC interactive team to quickly update, modify and synchronize video content on a daily or hourly basis.
Since 2000, QVC UK has offered viewers an interactive TV shopping service on the BSkyB digital satellite platform. QVC's contract with Ensequence includes licenses for the on-Q Create authoring suite, the on-Q Air playout management suite, systems integration and professional services support.
Other customers using Ensequence’s interactive TV software and services include the BBC, BSkyB, Cox Communications, DISH Network, Disney, Hewlett-Packard, Major League Baseball Advanced Media, MTV Networks UK & Ireland, Sky Sports, TV Guide and UKTV.
For more information, visit www.ensequence.com.