Originally featured on BroadcastEngineering.com
Efficiency, plant upgrades, EEO rules among topics to be covered at management conference

Broadcasters with a management background will find a full menu of presentations to help them address everything from operational efficiency to plant upgrades and EEO rules at this year’s Television Management Conference April 18-21 at NAB2004.

Among the highlights of this year’s management conference will be the induction of Roger King, CBS CEO; the presentation of Enterprises and King World Productions into the NAB Hall of Fame; and a broad variety of seminars addressing topics of vital interest to broadcast managers.

Seminar topics to be covered include:

  • DTV: New Rules of the Road, April 19. This session will look at DTV rules and regulations, must-carry, multicasting and the impact of the second DTV Biennial Review.

  • Multicasting Power Panel: What’s Hot, What’s Not, April 19. Expect a lively discussion about the concrete steps broadcasters can take to compete as multicasting becomes a reality. The session will address how multicasting can be exploited for new revenue streams, and ways to forge new partnerships and better serve the local community.

  • The Digital Marketplace Reception, April 19. A refreshing opportunity to visit companies supporting DTV services such as datacasting and high-speed Internet service. The reception will give managers a chance to relax and learn. Tabletop exhibits will include offerings from Triveni Digital, Tune to TV, VBox Communications, USDTV, SpectraRep and NDS Americas.

  • Big Deal, Little Deal, No Deal: Analysis and Rationale, April 20. Learn how regulation and market conditions impact buyers and sellers when it comes to the evaluation process and station pricing.

  • Rate Your Ratings: Troubleshooting Audience Research, April 20. Examine tips about ratings information.

  • Building, Building Out, Building Over: Facilities on Budget, April 21. Find out where untapped value is hiding in broadcast real-estate and facilities.

  • Making Dollars & Sense of Employee Benefits, April 21. Look at ways to contain costs, healthcare alternatives, service resources and the successes of small and medium-sized businesses.

For more information, please visit: www.nabshow.org

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