DVD recorder sales poised to explode
May 7, 2004
The DVD recorder market in the United States is poised for a major boom, as one in eight Americans wants to buy one of the devices, a new survey has found.
About 13 percent of people surveyed by TechnoMetrica Market Intelligence said they were likely to purchase a DVD recorder in the next 12 months, CNET News.com reported. The market researcher sampled about 2000 American adults for the report, which was released last week.
TechnoMetrica found that consumers are sensitive to price — only 37 percent said they were willing to pay more than $300 for a DVD recorder. The average price of the devices now costs around $475.
Depending on how low prices drop, about 4.5 million units will likely be sold within the next 12 months, resulting in sales of approximately $2 billion, the research firm estimated.
For nearly 60 percent of the consumers surveyed, ease of use is the most important feature that they look for in a DVD recorder. Another 48 percent voted for image quality. In addition, one-third of interviewees wanted a DVD recorder capable of playing different media.
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