DTV education effort launched

March 12, 2007

A two-year effort has begun to inform Americans about the transition to digital television. That's a good thing because the country's deadline for shutting off analog TV is scheduled for Feb.17, 2009.

The goal is to inform viewers who depend on over-the-air broadcasting that analog service will end on Feb. 17, 2009, and that a digital receiver or converter will be needed for continued service.

The campaign was unveiled one day after House Energy and Commerce Chairman John Dingell, D-MI, told reporters that the deadline to switch to digital television might be postponed out of fear that a federal subsidy program for digital converters is not on schedule.

Nancy Zirkin, vice president of the Leadership Council on Civil Rights, characterized the change to digital as a "tectonic" shift. "People who depended on free, over-the-air TV simply won't have access to it," she said. "And for those living on fixed incomes and tight budgets, buying a new television is a luxury, not an amenity."

Coalition participants in the education campaign also include the Consumer Electronics Association, National Association of Broadcasters and National Cable and Telecommunications Association.

Want to read more stories like this?
Get our Free Newsletter Here!

Comments

Twitter