11.06.2005 08:00 AM
DTV bill may require $5 billion in promotional spots

Terrestrial television stations may have to air two 60-second DTV informational spots every day for a year under new legislation recently by the House Energy and Commerce Committee. Some are estimating the requirement could cost broadcasters more than $5 billion.

The provision requires all TV stations to run the ads daily between 8 a.m. - 9 a.m. and again between 8 p.m.- 9 p.m. starting Jan. 1, 2008. The legislation also provides the required text intended to alert consumers that analog broadcasts are nearing extinction and provides advice on ways to ensure that their sets continue to work after the analog shutdown.

Some broadcast executives are concerned that the House legislation sets a dangerous precedent, one that could encourage Congress to force TV stations to promote other causes in the future.

However, NAB spokesman Dennis Wharton said his organization is not fighting the provision. He said the NAB is not opposed to educating the American public on the benefits of digital and high-definition television.

The text then refers viewers to the FCC for more information.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology