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08.14.2006
Originally featured on BroadcastEngineering.com
Doubt surrounds mobile TV market

From TV production companies to broadcast equipment manufacturers, a lot of companies are betting big dollars that mobile phone users will eventually pay to watch television on their handsets.

However, a new “Los Angeles Times/Bloomberg” poll that looked at media use and attitudes of young people finds little interest and a lack of excitement about mobile TV and most other electronic media, for that matter.

The poll found that teens and young adults have yet to embrace mobile TV. About half said they were uninterested in watching television programs or feature films on phones, video iPods or computers.

The researchers reported that only 14 percent of teenagers said they wanted to watch TV on a mobile phone, while 17 percent said they would view programs on an iPod.

“It just seems like a needless expense to me,” Mark Lopez, 23, a political science major at Cal State Fullerton, told the “Los Angeles Times.” “And I would think it would be grainy and not as clear of a picture. My choice would be to watch something first on TV, or TiVo it.”

The poll found that a lack of interest by teens and young adults doesn’t stop with mobile TV. It extends to other media, including movies at the local multiplex.



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