Deborah D. McAdams /
DirecTV’s 4K Trademark Applications
Wherever they are
news outlets have reported that DirecTV has filed several trademark
applications pertaining to 4KTV, or what the consumer electronics industry
would like to be known as “Ultra HDTV.” Fierce
Steve Donohue was able to tease them out of the U.S. Patent and
Trademark Office’s database, (versus TV
erstwhile effort on the infernal site
Donohue and other report that the direct broadcast satellite TV provider filed
trademark applications for “4KN,” “4KNet,” “4KNetwork” and others on Feb. 21.
See the rest of Steve’s coverage at FierceCable.
Check out DBS subscriber reaction at DBSTalk.com.